Afterwork Momentum
For South Dakota Service Businesses

Stay Visible Without Spending Your Evenings Figuring Out What to Post.

Afterwork Momentum creates your monthly content, organizes it for review, and schedules the posts you approve. When a post gives someone a reason to respond, we can also build a simple next step so the conversation does not stop at a like or comment.

30 Content Pieces Each Month
You Review Before It Goes Live
Facebook + Instagram
Month-to-Month
From the Founder

See How the Content System Works

Esteban Quintana, founder of Afterwork Momentum, walks through how monthly content, approval, scheduling, and selected comment-to-DM workflows fit together — without adding another full-time job to your plate.

The layout below is built so a real video embed can drop straight in when it's ready.

See How the System WorksFounder video — Esteban Quintana

Everything You Need to Stop Starting From Scratch Every Day

We Make the Content

Posts built around your business, services, questions, seasons, and brand.

You Review It

Nothing needs to go live before you have a chance to review it.

We Schedule It

Approved content is organized and scheduled for you.

Some Posts Can Start Conversations

When someone asks for something, selected posts can send them the next useful step.

How It Works

How It Works

1

Tell Me About the Business

Services, service area, FAQs, common customer questions, brand, photos, footage, website, and social profiles.

2

I Build the Month

Afterwork Momentum prepares the monthly content plan.

3

You Review It

You see the content before anything is published.

4

We Schedule It

Approved posts are loaded into the Social Planner.

5

People Have a Next Step

Selected posts may use comment keywords, links, resources, direct messages, and useful next steps.

6

We Learn and Improve

Review what happened and use it to improve future content.

Not every post creates a lead. The goal is steady visibility and useful next steps where they fit.

What's Included

Everything We Build and Manage for Your Content

01 — Monthly Content

30 content pieces each month

Single-image posts, carousels, FAQs, service explainers, seasonal reminders, trust-building posts, real-job content, and short video depending on your package.

  • Facebook + Instagram
  • Captions included
  • Built around your real services
Q
Quinn PlumbingFacebook · Sponsored
Illustrative Example
🔧
Before you call: 3 things to check if your water heater stops heating. 🔧
D
Dakota HVACInstagram · Sponsored
Illustrative Example
❄️
FAQ: "How often should I change my filter?" Here's the honest answer for SD homes. 👇
Your Content Plan — 30 Pieces30 / month
01Single
02Carousel
03FAQ
04Service
05Seasonal
06Trust
07Single
08Carousel
09FAQ
10Service
11Seasonal
12Trust
13Single
14Carousel
15FAQ
16Service
17Seasonal
18Trust
19Single
20Carousel
21FAQ
22Service
23Seasonal
24Trust
25Single
26Carousel
27FAQ
28Service
29Seasonal
30Trust
02 — Your Content Plan

A full month, organized in advance

All 30 pieces are planned and organized across the month — not a handful of posts and a hope. You can see what's coming and when.

03 — Review + Approval

You review before it's scheduled

Content is organized for your review before scheduled publishing. You don't need to log into a complicated system every day — approve the month, and the planner handles the timing.

Content Planner — This Month30 posts queued
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Service explainer
FAQ post
Carousel
Seasonal tip
Before-you-call
6
Job-site
Service explainer
FAQ post
Carousel
Seasonal tip
Before-you-call
13
Job-site
Service explainer
FAQ post
Carousel
Seasonal tip
Before-you-call
20
Job-site
Service explainer
FAQ post
Carousel
Seasonal tip
Before-you-call
27
Job-site
04 — Comment-to-DM When It Makes Sense

A post can ask, and the system can answer

A post can ask someone to comment a word if they want a guide or more information. When they do, the system can send them what they asked for.

PostCommentApproved ResponseDirect MessageResource / Next Step
9:41
Messages · Dakota HVAC
Comment "GUIDE" on the filter post 👇
Thanks for the interest! Here's the filter guide for South Dakota homes:
📄 Filter Maintenance Guide
Perfect, appreciate it
Content Planner — This Month30 posts queued
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Service explainer
FAQ post
Carousel
Seasonal tip
Before-you-call
6
Job-site
Service explainer
FAQ post
Carousel
Seasonal tip
Before-you-call
13
Job-site
Service explainer
FAQ post
Carousel
Seasonal tip
Before-you-call
20
Job-site
Service explainer
FAQ post
Carousel
Seasonal tip
Before-you-call
27
Job-site
05 — Social Planner + Scheduling

Scheduled from one place

Once the content is approved, it can be scheduled from one place. No daily posting chores, no remembering to hit publish.

06 — Monthly Review

Look at what worked, then improve

We look at what people interacted with and use that information when planning future content. We don't promise specific growth — we use real signals to make better choices.

You Run the Business. The Content Should Not Take Over Your Evenings.

See the Plans
Content Examples

Content That Looks Like Your Business — Not Everyone Else

These are examples of styles we can build around your business. Save the ones you like or bring your own examples during setup.

Plans & Pricing

Choose Your Monthly Content Plan

Start with the level of content your business needs right now. Month-to-month. No long-term contract.

Core Content

$397/ month

Best for businesses that mainly need to stop disappearing online.

  • 30 content pieces per month
  • Primarily single-image posts
  • Selected simple carousels
  • Captions
  • Facebook + Instagram
  • Content planning
  • Client review
  • Scheduling
  • 1 organized revision round

Content Growth

Broader mixed-media
$597/ month

Best for businesses that want more content variety and more ways to start conversations.

  • 30 total monthly content pieces
  • Stronger mix of single-image posts + carousels
  • Up to 6 short-form video edits from approved footage
  • Selected motion content
  • Captions
  • Facebook + Instagram
  • Selected comment-to-DM workflows
  • Review + scheduling
  • 2 organized revision rounds
  • Monthly performance review

Included in Both Plans

Branded monthly content
Facebook + Instagram
Content planning
Review before publishing
Scheduling
Month-to-month service

Month-to-Month

No long-term content contract.

You Review First

Review your content before it publishes.

No Lock-In

No cancellation penalties.

We don't use a "Most Popular" badge unless we have real evidence behind it. Both plans are solid — pick the one that fits how you want to show up.

From Getting Started to Your First Content

From Getting Started to Your First Content

1

Today

Choose the plan and complete the first setup step.

2

Setup

Provide your business information, brand assets, social connections, and content direction.

3

Your First Content

Review the first content cycle and approve what's ready to publish.

Your initial timeline is confirmed once the required information, access, and approvals are in place.

EQ
Founder

Esteban Quintana, Founder of Afterwork Momentum

I built Afterwork Momentum because small service businesses already have enough work to do. Marketing and customer follow-up should help the business, not become another full-time job. We keep it focused: make the content, let you review it, schedule it, and give interested people a useful next step.

More Ways We Help

Get Found. Get Back to Customers. Stay in Front of People.

We help people find your business. We help when customers call or message. We help you stay visible so people remember you.

Get Found

Help people find the business and understand what it does.

Supports

  • Google Business Profile Optimization
  • Review / reputation support where appropriate
Help People Find My Business

Get Back to Customers

When someone calls or messages, help make sure they are not ignored just because everyone is busy.

Supports

  • Missed-Call Text-Back
  • Front-Desk Assistant

Stay in Front of People

Keep showing people what the business does so they remember it when they need help.

Supports

  • Social Media Management
  • AI Content Engine
See AI Content Engine

Get Found. Get Back to Customers. Keep More Opportunities From Slipping Away.

We help people find your business. We help when customers call or message. We help you stay visible so people remember you.

FAQ

Questions, Answered Honestly

Exactly what content is included each month?

30 content pieces per month — primarily branded single-image posts, with carousels, FAQs, service explanations, seasonal content, and (on Content Growth) short-form video edits from approved footage. Captions, planning, approval, and scheduling are all included.

What is the difference between Core Content and Content Growth?

Core Content ($397) focuses on consistent single-image posts with selected simple carousels and one revision round. Content Growth ($597) adds a stronger carousel mix, up to 6 short-form video edits, selected comment-to-DM workflows, two revision rounds, and a monthly performance review.

Do I need to provide content every month?

No. We build the content for you. When you have real photos, job footage, or owner media, we use it — but you don't have to supply content for us to keep you active.

Do I need to record videos?

Only if you want to. Content Growth can edit up to 6 short-form videos from footage you approve. If you'd rather not film, the AI Content Engine upgrade is a separate option that creates AI-presented video without you recording every piece.

Which platforms are included?

Facebook and Instagram. Content is planned, approved, and scheduled for both.

Is paid advertising included?

No. These plans cover organic content, scheduling, and selected comment-to-DM workflows. Paid ads are a separate service if you want them later.

How do revisions work?

Core Content includes 1 organized revision round per monthly cycle; Content Growth and the AI Content Engine each include 2. A revision round means one organized set of requested changes submitted after you review the content — not piecemeal edits throughout the month.

Will 30 posts guarantee leads?

No. Consistent posting keeps you visible and gives interested people a useful next step. We don't promise guaranteed leads, appointments, reach, or follower growth.

How do comment-to-DM workflows work?

On selected posts, we set up an approved keyword (like "GUIDE"). When someone comments it, the workflow acknowledges the comment and sends an approved first DM with the resource or next step. It's helpful next steps, not aggressive automation.

How quickly can we start?

Your initial production timeline is confirmed once the required information, account access, and approvals are in place. We don't promise a fixed number of days before setup is complete.

Do I need my own software account?

No. Afterwork Momentum manages the systems on our side. If you already have an account, we can work with it — but it's not required.

Are there extra software or AI charges?

The monthly plan price covers the content service. If you add the AI Content Engine upgrade or optional follow-up systems later, those are priced separately and clearly.

Is there a long-term contract?

No. Service is month-to-month. No long-term commitment, no cancellation penalties.

Ready to Stop Starting From Scratch Every Time You Need to Post?

Not sure which fits? Talk through my setup